Pre-Rally Rollout July 26th-31st, 2025
The Worlds Largest V-Twin
Shopping Expo
“The Big Show”
Aug 1 - Aug 9, 2025
2025 Sturgis Motorcycle Rally at Black Hills Harley-Davidson aka “The Rally At Exit 55”
2025 Vendor Event Hours will be:
Pre-Rally Rollout - select vendors open:
July 26 - 27 8am-6pm
"The Rally at Exit 55" - All vendors open:
July 30-31 8am - 6pm
Aug 1 - 6 8am - 8pm
Aug 7 - 8 8am - 6pm
Aug 9 8am - 12pm
Vendor Park Vendor hours of operation will be:
July 30 - August 8 8am to 6pm
August 9 8am to 12pm
Dealership Hours
July 26-31 8am-6pm
Aug 1 – 8 8am - 8pm
Aug 9 8am - 6pm
Aug 10 8am - 4pm
Shop the only Official Sturgis Harley-Davidson Merch
Find your next ride