Pre-Rally Rollout Aug 1st-2nd, 2026
The Worlds Largest V-Twin
Shopping Expo
“The Big Show”
All Vendors OPEN: Aug 5 - Aug 15, 2026
2026 Sturgis Motorcycle Rally at Black Hills Harley-Davidson aka “The Rally At Exit 55”
2026 Vendor Event Hours will be:
Pre-Rally Rollout - select vendors open:
Aug 1 - 2 8am-6pm
"The Rally at Exit 55" - All vendors open:
Aug 3-4 8am - 6pm
Aug 5 - 14 8am - 8pm
Aug 15 8am - 6pm
Aug 16 8am - 12pm
Vendor Park Vendor hours of operation will be:
Aug 5 - 14 8am to 6pm
Aug 15 8am to 12pm
Dealership Hours
Aug 1 8am-6pm
Aug 5 – Aug 14 8am - 8pm
Aug 15 8am - 6pm
Aug 16 8am - 4pm
Shop the only Official Sturgis Harley-Davidson Merch
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